Summer Tourism: School is back in session for travel agents


Summer Tourism: School back in session for travel agencies

Hold on to the hammock: school is over, and the Americans will make a 325 million vacations in June, July and August. About 65 million of them have been investigated or booked online.

If this is not enough to offer travel agents the possibility of on-line, consider this:

The market of online travel is estimated at $ 60 billion and is growing rapidly;

On-line booking an average of $ 750 versus $ 400 in the off-line;

In 2006 it was the first time zabranavana more travel online than any other way;

Next, the most common method, phone book, dropped by 16 percent since 2005 and

Travelers who use the Internet to plan and purchase trips almost always visit multiple sites.

Big players make money. Online travel agents, such as Orbitz® and Expedia®, continue to thrive, but face two new sources. Research sites for travel or "meta" sites, such as Mobissimo®, using the criteria of customers to search hundreds of sites for the best option. Sites focused on research, publications include traditional directories as Fodor & # 39; S®, and new on-line businesses such as®.

There is a place for smaller players? Yes. People are shopping when planning trips, no matter how big or beautiful can be a particular site if they find your site, it seems, they will come.

Therefore, an important step in with & # 39 is to increase search engine visibility. Witted partner for search engine optimization allows the travel agency web-site to attract a huge share of traffic:

Create and update content keyword / keywords;

Developing effective strategies and ethical relationships;

Developing site elements search engines reward;

Cleaning elements search engines penalize a site and

Discovering further enhancements by analyzing site date.

Of course, once visitors start coming, the travel agency needed a convincing message to save them. Most importantly, its website should communicate the company's position in the industry and its unique value, and to provide information that they want her target customers. On the site you need to easily navigate, load quickly, and invite dialogue with clients.

It seems that the practice of slow travel in his spare time, despite the economy down and down, and high fuel prices; one can only imagine the growth when conditions improve. But the opportunity does not guarantee success in the market change. travel industry is quickly reaching the point where the Internet will dominate to exclude almost all other sales channels. Companies can take advantage of becoming a star web marketing – or go to the hammock.